Develocraft partnered with OBC, focusing on the clearly defined business goal of maximizing retention through an attractive rewards system. The process involved active collaboration to transform the client's idea into a digital product that supported their business model.

The client, Olivia Business Center (OBC), a major business hub, aimed to enhance the profitability and overall appeal of its on-site gastronomy industry network. It is widely known that retaining existing customers (retention) is less expensive and time-consuming than constantly acquiring new ones. The business objective was to build a stable base of loyal customers who would ensure a steady revenue stream for the OBC food ecosystem. The project required a scalable, digital product that could integrate multiple restaurants and effectively encourage regular, repeated engagement among its thousands of tenants and guests over the long term.

Develocraft partnered with OBC, focusing on the clearly defined business goal of maximizing retention through an attractive rewards system. The process involved active collaboration to transform the client's idea into a digital product that supported their business model.

Key actions and methodology:

• Defining Success Criteria: Early establishment of clear goals (e.g., retention rate, cross-restaurant usage) gave designers and developers a clear framework for deciding which features were essential.
• Implementing an Integrated Loyalty System: We created a mechanism where every zloty spent at restaurants connected to the Olivka app is automatically converted into 10 loyalty points.
• Multi-Location Point Redemption: We enabled customers to redeem accumulated points at various restaurants located within the Olivia Business Center complex, which significantly increases the app's utility and encourages customers to explore the entire gastronomic offering of the client (driving cross-selling).
• Lean Product Approach: By constantly keeping the business objective in mind, only necessary features contributing to the goal were included in the development cycle. This saved resources and led to an efficient product (Lean Product).
• Active Collaboration and Communication: The success of the application stemmed from continuous cooperation and regular communication with the client, allowing for quick adjustments and keeping the project on track.

• The creation of the Olivka loyalty application, featuring an appealing, multi-location rewards system, allowed Olivia Business Center to:
• Maximally increase customer loyalty among its tenants and guests through a simple and valuable point system (1 PLN = 10 points).
• Boost repeat visits and secure a stable revenue stream by effectively motivating customers to return to different locations (achieving a significant cross-selling effect within the OBC food network).
• Achieve core business goals with a well-defined digital product that successfully supports the retention strategy and concentrates customer spending within the client's ecosystem.
• Minimize resource waste by implementing only those features critical to achieving the objective.

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